First RSA with Microsoft, then McAfee with Liquid Machines. It makes sense, especially for companies wanting to get proactive about preventing data loss. Although, what DRM (Digital Rights Management)/ERM (Enterprise Rights Management) doesn't have that DLP (Data Loss/Leak Prevention) does is the simplicity. It relies on user's pro-actively protecting their data, something we know we aren't good at. Sure, the DLP solution is there for when they don't, but then what's the point of the ERM solution? I'm playing devil's advocate a bit here, and am not committed to that position. It is interesting to note that there hasn't been much partnership between DLP vendors and other 'data focused' security products such as database activity monitoring (DAM) or data backup vendors and only limited partnership with encryption solutions. ERM seems to fit well from a marketing point of view, but I think there are some key integration points between the other solutions that can provide an easier security onion (aka defense in depth).
Tracked: Dec 10, 20:56