.tHE pRODUCT Search, powered by The Times, powered by Google

I just read Colin's entry about how The Times have 'partnered' with Google and included a Google search on their website. I though it was quite strange that he used and advertised this with the term 'partnered' over something both easy to do, and many sites have been doing for several years now. My suspicion is that every now and again these "Web 2.0 Journalists" get far too carried away with buzzwords. Although I do think Colin is a sooper guy.

So, I had a quick look at how this magic 'partner' search works. It's quite simple really, you make a call to google.co.za/custom and pass it all the colours you want in the 'cof' var, along with some other miscellaneous junk (the client and channel vars may be some sort of poor authenticator), including the good old 'sitesearch' var.

Posted by Dominic White